The Gas Retailer will have an opportunity to promote in their commercial any all point of sale material. I.E. Impulse buys like pop, coffee, candy cigarettes etc. Increasing their sales in upwards of 70%.
Pump Promotions also prides itself as a corporation to be able to offer Public Service Announcements to the traveling community provided by the Michigan State Police. Announcements to include Driving Safety Tips, safety check lists on Automobiles as well as Amber Alerts. These important messages will run once every 5 minutes having the same amount of exposure that the advertisers will experience.
The advertiser wins as they get the highest reach and frequency available across all other media.
- Very High Level of both Reach and Frequency with over 7000 commercials aired a month
- Captive Audience
- Top of Mind, Intrusive Advertising
- Every Spot is Prime Time- Can effect decisions of consumers while in transit, enabling for a quick return on investment
Last but not least, the refueller certainly wins as well. Instead of experiencing what we all know as “pain at the pump” they will now have an experience that will be fun, exciting, and informative all at once. As quality advertisers are retained and have experienced great return on their investment, they will join us in the effort and provide exciting prize giveaways such as free full tanks of gas, new cars, airline tickets, football tickets, restaurant gift certificates etc.
By supplying this type of appreciation to our valued viewing customers, they will certainly return to that fueling station to watch future commercials and they have another opportunity to win something. No pain at the pump here. |
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